Services

We work closely with our clients to understand their immediate and long-term marketing challenges and advise them on how best to leverage social media and mom influencers. We then create and run customized campaigns that generate powerful business results. We often work directly with brand teams, but also integrate easily into ongoing agency initiatives.

Our services include:

Consulting:

  • Strategic positioning within the Mom Market
  • Developing story-telling most resonant with your Mom audience
  • Trend-spotting relevant to your brand, campaign or product launch
  • Insights for your brand's social media engagement
  • In-house presentations, workshops and brainstorming sessions
  • Working closely with your in-house legal team to ensure comfort with social media initiatives, as well as full regulatory compliance

Robust Mom Influencer Activation Programs: We activate brand advocates and ignite brand enthusiasm on multiple platforms both online (blogs, Twitter, Facebook, Whrrl, YouTube, Flickr) and offline (Mom and parenting groups, key city influencers). Programs can include long-term ongoing engagement or concentrated campaign-specific activities:

  • Brand Ambassador Campaigns
  • Test-Drive Programs
  • Blogger Review Programs
  • Twitter parties and discussions
  • Viral Outreach: both online and offline
  • Facebook engagements
  • Product sampling and testing
  • Coupon distribution
  • Giveaways

Consumer Insights and Research through the "Mom Lens:"

  • Overnight surveys with over 1,000 Mom responses
  • Statistics to be used in your campaign press release
  • Beta-testing of products or services
  • Mom-testing panel of over 15,000 Moms
  • Customized Mom research
  • Active research panel

Brand-sponsored Influencer Events:

  • Out-of-home events
      • Special brand-hosted Mom Blogger and Influencer parties
      Geo-targeted: city-specific Influencer gatherings
      National and local retailer and store-opening events
  • In-home parties
      • Playdate Premieres ™
      Living Room Launches ™
      Kitchen Kick-Offs ™
      Product Testing Parties

Social Media Listening and Analytical Services:

  • Proprietary tools to illuminate how Moms talk about your brand online and how to respond
  • Deep analysis of sentiment and engagement
  • Analysis of discussion around your competitors

Create and manage your social media presence:

  • Your brand's Twitter, Blog, and Facebook set-up and engagement
  • Bloggers to create brand-specific content
  • Editorial creation of a microsite
  • Social media internal policies and handbook creation for employees

Entrepreneurial Lift-Off: Our MotherTalk brand works with smaller companies to achieve powerful word of mouth about their products and services.

Robust Mom Website: www.MomCentral.com, along with it's Facebook and Twitter communities.

SpokesMom Programs:

  • SpokesMom bureau for media engagements and tours - national experts and bloggers
  • Live, on-set media segments (national and regional)
  • Satellite Media Tours, Radio Media Tours

Other Segment Activation:

  • Dad Central Consulting, including Dad Bloggers and influencers
  • UK and international bloggers and influencers
Who We Are

What Others Are Saying - Testimonials

"The Mom Blog postings helped drive contest entries-- the number of submissions increased as soon as the blog postings went up! The Blog Tour and Viral Campaign helped show our client the benefits of using social media for online marketing efforts."

"Our experience with Mom Central has been consistent throughout all of our projects. Everything is very positive – it’s the reason we keep coming back. That and the great results!"

"Mom Central is the easiest of all of our agencies to work with. We never have problems with responsiveness. Even though we’ve worked with a number of people– I always end up in the right hands."

"We’ve been happy with the quality of the responses (posts). Bloggers shared such personal stories. It really impressed us, and it means a lot to the brand."

clients engaging with moms