People
Tracey Hope-Ross - VP of Consumer and Client Insights
Tracey leverages 14 years of market research experience to develop an authentic story around the Mom consumer while informing and expanding our client's knowledge of behavioral trends in the Mom space.
She is an innovator, a storyteller, and an enthusiastic leader who loves to work within the dynamic intersection of marketing and consumer research: shaping consumer and client insights through online surveys and focus groups, key social media channels, and online listening campaigns for a broad range of brands including Beaches, Dove, EpiPen, FedEx, Feld, Gatorade, Hasbro, Hologic, Horizon Organic, Huggies, Libby's and Motrin.
Tracey is a passionate environmentalist and believes it's never too late to be what you might have been.







