MOMS' CHOICES
Moms are overwhelmed by their busy lives and responsibilities. They desire products and services that make parenting easier, enable them to better manage their household, enrich the lives of their children and ease their mind about the safety and well-being of their families.
   
REACHING MOMS
Mass media no longer reaches Moms efficiently. Today's digitally savvy Moms are online daily using the Internet for entertainment, networking and sourcing their core family care needs.
   
MOMS TALK
Word of mouth has become the strongest form of marketing to target the mom market: 55% of moms rely on recommendations when purchasing for the home; 65% when purchasing for their child.
 
 


Is your target market mothers? There are approximately 75 million moms in the US who influence 85% of all household purchases. In fact, moms spend approximately 2 trillion dollars each year. Yet, today's Mom market has changed dramatically within the past decade. Develop a deeper expertise about the Mom market, and gain actionable insights about your customer attitudes and purchasing behaviors.
   
  PROPRIETARY MOM PANELS: 
• Elite panel of Mom Experts and Opinion Leaders
• Customized panel recruited from a database of hundreds of thousands of Moms
   
  MOM CENTRAL RESEARCH:
• Mom Insights culled from custom quantitative and qualitative research studies (on and off-line)
• Sampling Campaigns including Viral Word of Mouth Marketing, Living Room Launches, and Playdate Premieres
  EXCLUSIVE MOM INTEL:
• Access to unsolicited opinions and commentaries generated by Moms engaged in online communities
• Blog Tours that put your brand in front of the moms other moms listen to
• Consulting Insights and Analysis informed by an unprecedented panel of national mom experts
• Mom Central Trend Report with revealing information about Mom dynamics, anxieties and needs that can help you market to moms
       
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